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Q: Who owns WROX?
A: Delta Radio, LLC, chartered in Nevada. Several of the owners live
in the Delta.
Q: Why do radio stations
run commercials?
A: Advertising revenue is our sole source of income. Local
businesses buy advertising from us to help them attract more customers and generate more sales. Without
advertising revenue, radio stations could not stay in business. Contrary to popular belief, radio
stations do not receive any government funding, nor do we receive any money from the record companies for playing
their music. In fact, we have to PAY the greedy bastards for the privledge of playing the music you hear on
WROX.
Q: How can my business advertise on WROX?
A: Call us at 662-627-1450. Advertising on WROX is an economical way
to generate more sales at your place of business.
Q: My church is having a bake sale. Can you announce
it on-air for us?
A: WROX provides a limited number of free Public Service
Announcements for qualified non-profit organizations. If you are engaged in a not-for-profit event and are not
paying to advertise in any other media, you may qualify for free announcements. Call us at 662-627-1450 for
details. If you'd like to purchase paid commercial advertising, we offer a discount rate for qualified non-profit
organizations.
Q: How do I get to be a DJ?
A: It's not as easy as you think. Having a good voice helps, but it's
also necessary to have a fun personality and the ability to relate with people. Unlike the "old days", there are
very few live DJs spinning records, so the job opportunities are limited. But, if you think you have what it takes,
send us your resume.
Q: Are all the DJs on WROX actually in
Clarksdale?
A: Honestly, no. Some programming originates from our studio at 628
Desoto Avenue, but most of our regular programming is what we call "pre-produced." However, unlike some stations
that just run a network feed and stick-in local commercials, WROX’s programming is totally customized for
Clarksdale. Our DJs talk about local events, not just about things they saw in USA Today.
Q: If I wanted to produce and air a program on WROX on
a weekly or daily basis, is that possible?
A: Indeed we do offer blocks of time for paid programming. While
typically utilized for religious broadcasts on Sunday, paid programming is available for any legitimate purpose.
Call us for details.
Q: I also hear WROX on 105.7 FM. Why is
that?
A: WROX’s programming is simulcast on an FM "translator" station.
Translator stations are licensed to repeat the programming of other full-power stations. The translator station is
W289AP. It operates with a power of 250-watts and covers Clarksdale and the immediate area.
Q: Why do some AM signals travel farther than
others?
A: AM stations operate at different power levels and some have
different day and night power levels. Some AM stations operate only during daytime hours. WROX operates on what is
called a “local” channel and broadcasts with 1000 watts day and night. However, because AM reception is somewhat
limited after nightfall, WROX’s signal doesn’t carry as far at night as it does in the daytime.
Q: Why do I hear cracks and hisses
while listening to WROX?
A: AM frequencies are affected by interference from many things,
including fluorescent lights, electrical motors, and even thunderstorms. It is sometimes possible to minimize
interference be reorienting your radio.
Q: I have an XM satellite radio, so why should I
listen to WROX?
A: Satellite radio is not local. You'll never hear any local news;
you'll never hear thunderstorm or tornado warnings; and you certainly won't hear the WROX Morning Show. Also,
WROX does many things to support the local community, including various fundraisers and benefits. You'll never hear
any of that on satellite radio.
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